Seen here:  Entrants proving that teamwork is the way to go at the Heineken® 0.0 IMPI Challenge. 

Photo Credit:  Mark Sampson

Entries are officially open for the 2020 Heineken® 0.0 IMPI Challenge that will take place at Coetzenburg (Stellenbosch / Western Cape) on 23 May, Van Gaalen Kaasmakerij (North West Province) on 31 October and the Purple Windmill (Stellenbosch) on 28 November!

“We cannot wait to get the 2020 Heineken® 0.0 IMPI Challenge season underway,” says Pieter du Plessis, Heineken® 0.0 IMPI Challenge Race Director.  “We are proud to have Heineken® 0.0 as our new title sponsor.  After an action-packed day out on the course, entrants can enjoy a much-deserved ice-cold Heineken® 0.0 once they’ve crossed the finish line.  Enjoy the taste, with zero the guilt as Heineken® 0.0 has less calories and zero alcohol.”

“The event gives friends and colleagues the ideal opportunity to enjoy spending time together outdoors away from the temptation of technology,” continues du Plessis.  “Each event is hosted at a venue that boasts amazing trails with spectacular views.  Obstacles are designed to be challenging but are at the same time doable and most importantly fun.  Once you’ve crossed the finish line stick around, enjoy a meal and catch up with colleagues and friends or make new friends.  Once you’ve experienced the Heineken® 0.0 IMPI Challenge vibe, you’ll be left wanting more.”

EVENT INFORMATION2020 Heineken® 0.0 IMPI Challenge 

Date: IMPI Challenge: Venues:
1.       Saturday 23 May 2020 IMPI Challenge #1 Coetzenburg, Stellenbosch (Western Cape)
2.       Saturday 31 October 2020 IMPI Challenge #2 Van Gaalen Kaasmakerij (North West Province)
3.       Saturday 28 November 2020 IMPI Challenge #3 The Purple Windmill (Stellenbosch)

There are four categories to choose from when entering the Heineken® 0.0 IMPI Challenge:

Categories: Entry Fee:
1.       IMPI Corporate: 10km with 18 obstacles and extra benefits R800.00
2.       IMPI Challenge:  10km with 18 obstacles R400.00
3.       IMPI Dash:  5km with 12 obstacles R300.00
4.       IMPI Mini:  1km with 8 small, supervised obstacles

(age 6 – 10)



DRESS UP COMPETITIONShow your creative flair in the Heineken® 0.0 IMPI Challenge BEST DRESSED competition!  Don’t hold back, spectacular sponsor prizes are up for grabs!

Facebook:  Impi Challenge

Twitter:  @impichallenge

Instagram: @impichallenge

HashTags:  #ToughEnough


For more information on the Heineken® 0.0 IMPI Challenge email

Note to the editor:

  • Alcohol-free beer is a classification for beverages containing 0.05% alc./vol. or less. Heineken® 0.0 contains 0.03% /vol., allowing beer drinkers to do more without giving up the beer they love. The brand’s global campaign platform #NowYouCan expresses this freedom, displaying the wide range of fun and social occasions Heineken® 0.0 enables.
  • As an alcohol company, HEINEKEN does not promote any of its products to children/minors. Although Heineken® 0.0 is an alcohol-free beer, it is not suitable for persons under the age of 18.
  • Heineken® encourages the responsible consumption of alcohol, and the company shares the belief “When You Drink, Never Drive.”


ISSUED BY:                                            NEWSPORT MEDIA

ON BEHALF OF:                                   Heineken® 0.0 IMPI Challenge