Heineken® 0.0 steps up as title sponsor of IMPI Challenge

Heineken® 0.0 will “bring the vibe” to the sport of obstacle course racing with their title sponsorship of one of SA’s most iconic adventure events, the Heineken® 0.0 IMPI Challenge.

Consisting of three action-packed events, the Heineken® 0.0 IMPI Challenge boasts a magnificent trail run route that features exciting obstacles that are strategically placed.  Enter individually for a tougher challenge, or as part of a team and laugh from start to finish.

“We are excited to welcome Heineken® 0.0 to the IMPI Challenge Family,” says Pieter du Plessis, Heineken® 0.0 IMPI Challenge Race Director.  “The event encourages friends and colleagues to embrace a healthy lifestyle, get outdoors and get dirty.  Each venue is unique, boasts awesome trails and includes all the right ingredients for adrenaline pumping obstacles that will require crawling, swinging, climbing, jumping – just about everything fun.”

“Remember the fun does not stop when you cross the finish line,” continues du Plessis.  “The IMPI Challenge is renowned for its buzzing festival village.  Enjoy a mouth-watering meal and reward yourself with an ice-cold Heineken® 0.0.  Laugh about the day’s experience, or better yet start planning to take on your next Heineken® 0.0 IMPI Challenge.”

“Heineken® 0.0 allows you to enjoy the great taste of beer for all social occasions when you don’t fancy alcohol,” says Lauren Muller, Heineken® Marketing Manager, South Africa.  “The Heineken® 0.0 campaign #NowYouCan speaks directly to consumers who are professionals, active parents and health conscious who choose not to drink alcohol in that moment. The campaign premise is around the inclusiveness of Heineken® 0.0 to all moments and social occasions that call for a great-tasting beer.  The IMPI Challenge is such an occasion and we are proud to come on board as the title sponsor of such a fun and inclusive event.”

EVENT INFORMATION2020 Heineken® 0.0 IMPI Challenge 

Date: IMPI Challenge: Venues:
1.       Saturday 23 May 2020 IMPI Challenge #1 Coetzenburg, Stellenbosch (Western Cape)
2.       Saturday 31 October 2020 IMPI Challenge #2 Van Gaalen Kaasmakerij (North West Province)
3.       Saturday 28 November 2020 IMPI Challenge #3 The Purple Windmill (Stellenbosch)

There are four categories to choose from when entering the Heineken® 0.0 IMPI Challenge:

Categories: Entry Fee:
1.       IMPI Corporate: 10km with 18 obstacles and extra benefits R800.00
2.       IMPI Challenge:  10km with 18 obstacles R400.00
3.       IMPI Dash:  5km with 12 obstacles R300.00
4.       IMPI Mini:  1km with 8 small, supervised obstacles (age 6 – 10) R100.00


DRESS UP COMPETITIONShow your creative flair in the Heineken® 0.0 IMPI Challenge BEST DRESSED competition!  Don’t hold back, spectacular sponsor prizes are up for grabs!

Facebook:  @HeinekenSA / Impi Challenge

Twitter:  @heineken_sa / @impichallenge

Instagram: @impichallenge

HashTags:  #heineken00 #Nowyoucan #ToughEnough

Website: /

For more information on the Heineken® 0.0 IMPI Challenge email

Note to the editor:

  • Alcohol-free beer is a classification for beverages containing 0.05% alc./vol. or less. Heineken® 0.0 contains 0.03% /vol., allowing beer drinkers to do more without giving up the beer they love. The brand’s global campaign platform #NowYouCan expresses this freedom, displaying the wide range of fun and social occasions Heineken® 0.0 enables.
  • As an alcohol company, HEINEKEN does not promote any of its products to children/minors. Although Heineken® 0.0 is an alcohol-free beer, it is not suitable for persons under the age of 18.
  • Heineken® encourages the responsible consumption of alcohol, and the company shares the belief “When You Drink, Never Drive.”


ISSUED BY:                                            NEWSPORT MEDIA

ON BEHALF OF:                                   Heineken® 0.0 IMPI Challenge