CHALLENGE YOUR FRIENDS. CONQUER YOUR FEARS. YOU GOT THIS.

About the Heineken 0.0 IMPI Challenge

The Heineken 0.0 IMPI Challenge is a muddy trail run for all athletic abilities to love!

Consisting of three action-packed events, the Heineken® 0.0 IMPI Challenge boasts a magnificent trail run route that features an exciting obstacle at approximately every 1km mark. Enter individually for a tougher challenge, or as part of a team and laugh from start to finish.

The event encourages friends and colleagues to embrace a healthy lifestyle, get outdoors and get dirty. Each venue is unique, boasts awesome trails and includes all the right ingredients for adrenaline pumping obstacles that will require crawling, swinging, climbing, jumping – just about everything fun!

The fun does not stop when you cross the finish line! The IMPI Challenge is renowned for its buzzing festival village. Enjoy a mouth-watering meal and reward yourself with an ice-cold Heineken® 0.0. Laugh about the day’s experience, or better yet start planning to take on your next Heineken® 0.0 IMPI Challenge.”

Best Dressed: One of the many highlights of the Heineken 0.0 IMPI Challenge, IMPIs are encouraged to get creative and express themselves! The best dressed individual and/or team stands the chance to win awesome prizes compliments of our sponsors.

Express your creative flair!